The average starting salary for skilled digital marketing managers in the United States can easily go beyond $100,000 per year, and there’s never been a better time to be a digital marketer!

My name is Seijin, and this course is for anyone like you who wants to kickstart your own digital marketing activities. Whether you run your own business, or you want to begin your professional career in digital marketing, this course will provide all the fundamentals of digital marketing you’d need. Through this course, you will gain not only theoretical foundations of marketing but also practical skills you can use right away. I look forward to seeing you on the course!

This course is for anybody wanting to get a comprehensive understanding of marketing in the digital world. Whether you run your own business, or you want to begin your professional career in digital marketing, this course will provide all the fundamentals of digital marketing you’d need. I will help you gain not only the theoretical foundations of marketing but also practical skills you can use right away. As you take this course, I will help you get familiar with the key concepts, and help you actually get your hands dirty to run impactful digital marketing campaigns step by step.

This course is carefully designed with multiple sections so that you can grasp the core components of digital marketing easily but most effectively.

We will begin by understanding how to develop a concrete strategy. I will walk you through the entire process of setting up digital marketing campaigns from scratch. After you develop your overall strategy, we will then delve into the new user acquisition section.

You’ll also learn how you can use content marketing on your own non-paid channels like Facebook Page and Instagram. We’ll also look at different organic tactics like Search Engine Optimization.

In the following section, you’ll learn how to use analytics to optimize your campaigns across all your digital marketing channels. I will help you understand some of the key metrics you need to closely track and tools you can use for your daily analysis. Once we do that, I will provide some of my suggestions for the next steps based on your different needs. I believe this will help you use this course as a meaningful stepping stone to achieving your learning goal – whether it be getting a new job, running your company, or advancing your career.